There is no need to change the positioning if target market ----------- our positioning.

• A) Credibility
• B) Sustainability
• C) Value
• D) Fit

Coke’s offering of 2.25 liter drink is a form of :

• A) Marketing gimmick
• B) Brand extension
• C) Line extension
• D) Diversification

Iron ore and coking coal, the two main raw materials for making steel would be the example of which one of the following products?

• A) Convenience products
• B) Complementary products
• C) Unsought products
• D) Specialty products

In which of the following positioning provides a sense to standardize the operations and service standards?

• A) Awareness
• B) Understanding
• C) Direction
• D) Inspiration

Introducing additional items in the same product category by adding new flavors, forms, colors, ingredients or package sizes, under the same brand name, is known as:

• A) Interactive marketing
• B) Product mix
• C) Line extensions
• D) Service intangibility

The multi-brand policy comes out due to which one of the following options?

• A) Limitation of brand extension
• B) Limitation of market segment
• C) Limitation of brand loyalty
• D) Limitation of brand equity

Which of the following have higher chances of success at lower costs?

• A) Existing brands
• B) New brands
• C) Generic brands
• D) Brand extensions

____________ is basically getting into different versions of the same base product on the same market.

• A) Line extension
• B) Brand diversification
• C) Product extension
• D) Market extension

Which of the following involves the use of a successful brand name to launch new products in a new category?

• A) Brand extension
• B) Private brand
• C) Brand equity
• D) Product line

Every brand manager should endeavor to build a strong brand --------------- for his/her brand.

• A) Equality
• B) Place
• C) Position
• D) Promotion

In sustainability organization evaluates that how long we can sustain the position of the brand?

• A) True
• B) False
• C)
• D)

Which one of the following criteria comes from uniqueness of the selling proposition?

• A) Value
• B) Uniqueness
• C) Credibility
• D) Sustainability

The criteria against which one can measure the decision mechanism consist of all the following considerations EXCEPT:

• A) Related to competition
• B) Related to accessibility
• C) Related to price
• D) Related to quality

A fashion clothing company getting into perfumes refers to the example of:

• A) Complementarity
• B) Perceived difficulty of manufacture
• C) Know-how transferability
• D) Awareness and reputation of the parent

In --------------- an organization spreads its brand into new product fields.

• A) Leveraging
• B) Brand Extension
• C) Brand Proliferation
• D) Line Extension

If a new product is launched in the same category of already existing products, then it is known as:

• A) Market extension
• B) Line extension
• C) Line diversification
• D) Brand diversification

Caffeine-free coffee and sugar-free juice are examples of which of the following form of line extension?

• A) Multiplication of generic forms of medicines
• B) Multiplication of variety of tastes and flavors
• C) Multiplication of physical forms
• D) Multiplication of the type of ingredients

An extension of the line to enrich the basic promise through diversity is known as:

• A) Line extension
• B) Market extension
• C) Brand extension
• D) Segment extension

__________ comes with keeping the brand contract while we go through innovations to stay current.

• A) Credibility
• B) Sustainability
• C) Fit
• D) Uniqueness

The brand of bicycles ‘Sohrab’ is getting into motorbikes because:

• A) All of the given options
• B) Chances of success are high
• C) Low cost of advertising
• D) This will reduce the risk in its basic market