“Chicken tikka” is the most famous pizza in the Pizza Hut chain in Pakistan. It is an example of which of the following?

• A) None of the given option
• B) Cross cultural effect
• C) Global effect
• D) Cross border effect

While making global marketing strategies, organizations use mix strategy in which they use same product and use same message, this thing may refer to;

• A) Localized communication and standardized product
• B) Standardized communication and localized product
• C) Standardized communication and standardized product
• D) Localized communication and localized product

Who can contribute in purchase decision, with the power to determine unilaterally or jointly whether to shop for, purchase, use, consume, and dispose of a product?

• A) Deciders
• B) Buyers
• C) Gatekeepers
• D) Influencers

Education is an example of which of the following type of segmentation;

• A) Demographic
• B) Geographic
• C) Psychological
• D) Socio-Cultural segmentation

Who effect behaviors directly like family say in food or dress code; and influence the development of basic behavior is known as;

• A) Reference Group
• B) Normative Group
• C) One sided grouping
• D) Comparative Reference Group

A specialized non geographical bound community having structured set of social relationship of those who admire the brand is known as;

• A) Consumer Action Groups
• B) Virtual Communities
• C) Brand Communities
• D) Work Groups

Who controls flow of information?

• A) Influencers
• B) Gatekeepers
• C) Buyers
• D) Deciders

It is the _______________ that influences customers’ perceptions of value and service quality, and which consequently affects customer loyalty.

• A) Normative customer experience
• B) Experience economy
• C) Customer exposure
• D) Total customer experience

_________________ is a value-free and objective statement of what it is like to be a customer.

• A) None of the given option
• B) Affective customer experience
• C) Normative customer experience
• D) Positive customer experience

____________ software is used to design sales-related processes, including the lead management process and the event management process.

• A) Territory management
• B) Workflow development
• C) Product encyclopedia
• D) Product configuration

Which one of the following is not a customer touchpoint?

• A) Service centers
• B) Facebook
• C) None of the given option
• D) Websites

Which one of the following is not a customer touchpoint of National Australia Bank?

• A) Mobile mortgage specialist
• B) None of the given option
• C) Internet banking
• D) Personal banker

_______________ is the application of computerized technologies to support marketers and marketing management in the achievement of their work-related objectives.

• A) Trigger marketing
• B) Campaign management
• C) Marketing automation
• D) Closed-loop marketing

____________ software may include a quotation engine, a pricing module and a product configurator.

• A) Territory management
• B) Order management
• C) Lead management
• D) Pipeline management

‘Warranty registrations’ is the best example of which one of the following customer engagement measure?

• A) Involvement
• B) Interaction
• C) Influence
• D) Intimacy

_____________ embedded reporting and analytics functionality provides valuable management insights into markets, customers, campaigns, events and so on, leading to both enhanced efficiency and effectiveness.

• A) Marketing automation
• B) Campaign management
• C) Closed-loop marketing
• D) Trigger marketing

______________ applications enable salespeople, or the customer themselves, automatically to design and price customized products, services, or solutions.

• A) Product encyclopedia
• B) Order management
• C) Product configuration
• D) Territory management

________________ is the process of managing the entire sales cycle, from identifying prospects, estimating sales potential, managing leads, forecasting sales, initiating and maintaining customer relationships, right through to closure.

• A) Order management
• B) Lead management
• C) Pipeline management
• D) Territory management

______________ allows sales reps and account managers to keep track of all their obligations in respect of every account for which they are responsible, whether this is an opportunity to be closed, an order, or a service inquiry.

• A) Territory management
• B) Account management
• C) Lead management
• D) Pipeline management

______________ functionality allows sales reps and managers to stay on top of their obligations in respect of the accounts for which they are responsible.

• A) Lead management
• B) Pipeline management
• C) Territory management
• D) Account management