MCQ Bank
If a cricket star endorses a pain killer in an ad and said that this tablet is most effective, what kind of endorsement it is?
- A) Synergy between words and product
- B) Synergy between endorser and product
- C) Synergy between endorser and ad
- D) Synergy between endorser and target market
If Mian Mansha CEO of Nishat Group and MCB appear in an ad, and persuade viewers to purchase some particular product or endorse some message, in you opinion this type of appeal will fall under which of the following?
- A) Executive and Employee Appeals
- B) Expert Appeals
- C) Common Man
- D) Trade and Spokes-Character Appeals
Newspaper is a form of which of the following communication mode?
- A) Impersonal communication
- B) Interpersonal channel
- C) None of the given options
- D) Interactive media
The learning of one’s own culture is known as;
- A) Acculturation
- B) Globalization
- C) Culturization
- D) Enculturation
If a dentist endorses a particular toothpaste in an ad, which of the following option is applied?
- A) Synergy between words and product
- B) Synergy between endorser and target market
- C) Synergy between endorser and ad
- D) Synergy between endorser and product
The group which born between 1965 – 1980 is known as;
- A) Generation Y
- B) Generation X
- C) Baby Boomer
- D) Laggards
In an ad, a house wife is endorsing a detergent on the basis of its low price, what kind of endorsement it is?
- A) Synergy between endorser and product
- B) Synergy between endorser and target market
- C) Synergy between endorser and ad
- D) Synergy between words and product
If Mr. Arif Habib, Chief executive officer of Arif Habib Group appear in an ad, and persuade viewers to purchase some particular product or endorse some message, in you opinion this type of appeal will fall under which of the following?
- A) Executive and Employee Appeals
- B) Expert Appeals
- C) Common Man
- D) Trade and Spokes-Character Appeals
Which of the following social class is more career oriented as compared to the other social classes?
- A) Upper middle class
- B) Upper lower class
- C) Lower middle class
- D) Upper upper class
If we going to analyze one neighbor whose life style is admirable and worthy of imitation in furnishing etc, this thing refers to which if the following?
- A) Comparative Reference Group
- B) Normative Group
- C) Reference Group
- D) One sided grouping
Which of the following consist of everyday routine behaviors?
- A) Custom
- B) Belief
- C) Values
- D) Culture
Which of the following are culturally approved ways of behaving in a specific situation like having rice before or after bread?
- A) Rituals
- B) Norms
- C) Beliefs
- D) Customs
Religion is an example of which of the following type of segmentation;
- A) Geographic
- B) Socio-Cultural segmentation
- C) Psychological
- D) Demographic
Land lord mind set restricts _____________ in Pakistan.
- A) Behavior deviation
- B) Social Immobility
- C) Globalization
- D) Social Mobility
Which of the following is a society’s personality?
- A) Belief
- B) Culture
- C) Values
- D) Norm
Which of the following is a type of symbolic activity consisting of a series of steps occurring in a fixed sequence and repeated over time?
- A) Values
- B) Rituals
- C) Custom
- D) Culture
If you watch an ad in which famous player “David Beckham” is endorsing a brand, this type of appeal will fall under which of the following?
- A) Celebrity Appeals
- B) Expert Appeals
- C) Trade and Spokes-Character Appeals
- D) Common Man
Live Conversation is a form of which of the following communication mode?
- A) Interpersonal channel
- B) Impersonal communication
- C) None of the given options
- D) Interactive media
During sending message in advertising appeals, which of the following represent the meaning of “Immunity to personal disaster”?
- A) Can happen to me
- B) Not belongs to me
- C) Can not happen to me
- D) None of the above
Age is an example of which of the following type of segmentation;
- A) Demographic
- B) Psychological
- C) Geographic
- D) Socio-Cultural segmentation