Market segmentation is especially used in implementing strategies by which of the following firms?

• A) Large firms
• B) All of the given options
• C) Small firms
• D) Medium-size firms

Packaging, brand name, safety and quality are the examples of which one of the following marketing mix decisions?

• A) Product decisions
• B) Place decisions
• C) Promotion decisions
• D) Price decisions

Identify the strategy that attempts to convince individuals that the change is to their personal advantage.

• A) None of the given options
• B) A rational or self-interest change strategy
• C) A force change strategy
• D) The educative change strategy

Market coverage, inventory management, warehousing and order processing are the examples of which one of the following marketing mix decisions?

• A) Promotion decisions
• B) Place decisions
• C) Product decisions
• D) Price decisions

“Comparing a firm against the best firms in the industry on a wide variety of performance related criteria” is known as:

• A) Reengineering
• B) E engineering
• C) Benchmarking
• D) Restructuring

Which one of the following is the most dramatic new market segmentation strategy?

• A) Targeting of regional tastes
• B) Targeting on Behavioral variables
• C) Targeting on gender and age
• D) Targeting on Geographic variables

Which one of the followings is TRUE about two different market segments?

• A) There is heterogeneity within the segment in its needs
• B) They can be served with the same marketing strategy
• C) They are always in different geographic locations
• D) They usually require different marketing strategies

Which of the following is NOT one of the bases frequently used for constructing a product positioning strategy?

• A) Positioning by cultural symbols
• B) Positioning by products
• C) Positioning on specific use categories
• D) Positioning on specific product features

Climate, population density and region are often considered under which one of the following bases of segmentation in consumer markets?

• A) Psychographic
• B) Behavioralistic
• C) Demographic
• D) Geographic

J I T stands for:

• A) Just in technique
• B) Just inter time
• C) Just in time
• D) Just into time

Just in Time (JIT) system can be defined as:

• A) A process for improving quality of products
• B) Delivering materials just as they are needed
• C) A scheduling method for meetings
• D) Implementing strategies just before bankruptcy

Which of the following statement is NOT true about Employee stock ownership plan?

• A) Their employees can buy shares at any time or after a certain length of employment
• B) The profits of these corporations are shared with their employees
• C) These corporations are owned in whole or in part by their employees
• D) Their shares are traded on public stock market

Which of the following was NOT included in Borden's marketing mix?

• A) Styling
• B) Product planning
• C) Physical handling
• D) Display

Which statements best represents ‘Restructuring’?

• A) Combination of two or more companies
• B) Radical redesign of an organization’s process
• C) An agreement between two or more firms
• D) Personnel downsizing and asset revaluation

Age, gender, family size and family lifecycle are often considered under which one of the following bases of segmentation in consumer markets?

• A) Behavioralistic
• B) Psychographic
• C) Demographic
• D) Geographic

“Focusing all marketing decisions on a very specific group of people which a business wants to reach” is known as:

• A) Mass marketing
• B) Positioning
• C) Target marketing
• D) Segmentation

Which pay strategy is not a form of incentive compensation?

• A) Profit sharing
• B) Bonus
• C) Hourly wage
• D) Gain sharing

All of the following are examples of marketing decisions that require policies EXCEPT:

• A) To use billboards for outdoor advertising
• B) To be a market leader or follower
• C) Whether to advertise online or not
• D) Either to offer a complete or limited warranty

Which one of the following strategy that involves giving orders and enforcing those orders?

• A) A self-interest change strategy
• B) A force change strategy
• C) The educative change strategy
• D) None of the given options

Which of the following grouped the ingredients of Marketing Mix which are known as the 4 P's of marketing?

• A) Seymour Tiles
• B) E. Jerome McCarthy
• C) James Collation
• D) Greenly