A strategy that refers to seeking ownership of or increased control over a firm's competitors is known as?

• A) None of the given options
• B) Vertical Integration
• C) Conglomerate integration
• D) Horizontal integration

Firm with its SPACE matrix vector in conservative quadrant may peruse all of the following strategies EXCEPT:

• A) Product development
• B) Market penetration
• C) Market development
• D) Divestiture

Strategy formulation techniques can be integrated into how many stages of decision making framework?

• A) Three
• B) Two
• C) Four
• D) Five

A Grand Strategy Matrix falls in which one of the following stages in comprehensive strategy formulation framework?

• A) Stage-1 & 2
• B) Stage-2 (Matching stage)
• C) Stage-3 (Decision stage)
• D) Stage-1 (Input stage)

Which of the following immediately precedes the decision regarding organizational structure?

• A) Strategy formulation
• B) Internal environment analysis
• C) External environment analysis
• D) Mission statement formulation

All of the following strategies are recommended to be perused by Question Mark divisions EXCEPT:

• A) Market development
• B) Market penetration
• C) Product development
• D) Horizontal integration

In order to avoid the emergence of substitute products, AF & Z Corporation has obtained an access and control over the scarce natural resources necessary to produce their products. Thus, which of the following strategies is being practiced by AF & Z Corporation?

• A) WO Strategy
• B) SO Strategy
• C) SW Strategy
• D) ST Strategy

Generic Strategies were proposed by:

• A) Abraham Maslow
• B) Michael Flintstone
• C) Kevin Carter
• D) Michael Porter

Engro foods have introduced "Omore" Ice cream is an example of?

• A) Horizontal diversification
• B) None of the given options
• C) Conglomerate diversification
• D) Concentric diversification

Which strategy seeks to increase market share of present products or services in present markets through greater marketing efforts?

• A) Market penetration
• B) Product development
• C) Backward integration
• D) Market development

Which of the following is NOT a SPACE Matrix quadrant?

• A) Offensive
• B) Defensive
• C) Aggressive
• D) Competitive

Which of the following is a Corporate level objective?

• A) Achieving a 10% share of International market
• B) Increasing earnings per share by at least 10%
• C) Building customer database of at least 250,000 companies
• D) Getting 75% customer awareness of company’s brand in target markets

Adding new, unrelated products or services is called/known as?

• A) Concentric diversification
• B) None of the given options
• C) Horizontal diversification
• D) Conglomerate diversification

A strategy seeks to increase market share for present products or services in present markets through greater marketing efforts is known as?

• A) Market development
• B) Market penetration
• C) Product development
• D) None of the given options

Which of the following is NOT included in SWOT Matrix?

• A) Matching weaknesses and threats
• B) Matching weaknesses and strengths
• C) Matching strengths and threats
• D) Matching weaknesses and opportunities

Cash discounts, bundling, volume discounts and price discrimination are the examples of which one of the following marketing mix decisions?

• A) Promotion decisions
• B) Price decisions
• C) Place decisions
• D) Product decisions

Ethnicity, nationality, religion and social class are often considered under which one of the following bases of segmentation in consumer markets?

• A) Geographic
• B) Behavioralistic
• C) Psychographic
• D) Demographic

Which one of the following is the drawback of mass marketing?

• A) It reduces costs through economies of scale by the increased volume
• B) It does not try to please all customers with same offering
• C) It offers same offering that is likely to be viewed as optimal by all customers
• D) It allows economies of scale to be realized through mass production

Which of these is not a correct step in product positioning?

• A) Diagram a two-dimensional product-positioning map with specified criteria
• B) Plot major competitors’ products or services in the resultant matrix
• C) Compare competitor's and company's products or services on resultant matrix
• D) Select the criteria that differentiate products or services in the industry

Brand loyalty, readiness to buy, occasions and user status are often considered under which one of the following bases of segmentation in consumer markets?

• A) Behavioralistic
• B) Geographic
• C) Demographic
• D) Psychographic