Adding new, unrelated products or services for present customers is called/known as?

• A) Concentric diversification
• B) None of the given options
• C) Conglomerate diversification
• D) Horizontal diversification

In BCG growth-share matrix, which of the following would be most likely to possess a low market share and a high growth rate?

• A) Cash cow
• B) Dog
• C) Star
• D) Question mark

All of the following would be considered organizational skills and resources that will be used in differentiation strategy EXCEPT which one?

• A) Products designed for ease of manufacture
• B) Creative, talented and skilled personnel
• C) Strong research and development department
• D) Corporate reputation for quality and reliability

Which one of the following best describes the market penetration strategy?

• A) None of the given options
• B) Introducing present products or services into new geographic areas
• C) To increase market share for present products or services in the present markets through greater marketing efforts
• D) Seeking increased sales by improving or modifying present products or services

What can be the limitation of QSPM?

• A) The cost of doing the analysis is very high.
• B) Only a few strategies can be evaluated simultaneously.
• C) Intuitive judgments and educated assumption are required.
• D) It requires equal participation of everyone in organization.

According to the Grand Strategy Matrix, which strategy is recommended for a firm with rapid market growth and a strong competitive position?

• A) Retrenchment
• B) Conglomerate diversification
• C) Market penetration
• D) Joint venture

Microsoft is opening its own retail stores. It is following which one of the following type of strategies?

• A) Forward integration
• B) Backward integration
• C) Market penetration
• D) Horizontal integration

Focus strategy is also called:

• A) Magnifying Strategy
• B) Niche Strategy
• C) None of the given options
• D) Cost Leadership Strategy

Selling all of a company’s assets in parts for their tangible worth is known as:

• A) Joint venture
• B) Liquidation
• C) Integration
• D) Divestiture

A position vector with (-6, +6) coordinates describes which of the following statements regarding SPACE analysis matrix?

• A) A financially strong firm but competitively weak
• B) A financially as well as competitively weak firm
• C) A financially strong and highly competitively firm
• D) A financially weak and highly competitively firm

A strategy that seeks increased sales by improving or modifying present products or services is known as?

• A) Product development
• B) None of the given options
• C) Market penetration
• D) Market development

Which one of the following type of strategy may be effective only when a division of an organization is responsible for overall poor performance?

• A) Product development
• B) Liquidation
• C) Retrenchment
• D) Divestiture

Which one of the following generic strategy is adopted by Walmart inc?

• A) Differentiation
• B) Focus
• C) None of the given options
• D) Cost leadership

The reason to develop QSPM is to evaluate the alternative strategies derived from all of these EXCEPT:

• A) CPM Matrix
• B) Space Matrix
• C) BCG Matrix
• D) Grand Strategy Matrix

What will be the location of a firm in Grand strategy matrix, if it is operating in rapidly growing market and holds weak competitive position?

• A) Quadrant II
• B) Quadrant I
• C) Quadrant IV
• D) Quadrant III

Which of the following factors can predict the stability or non-stability of the environment, the firm is operating in?

• A) Customer loyalty
• B) Financial stability
• C) Rate of inflation
• D) Ease of exit from market

The external environmental trends and events that could significantly harm an organization in the future may be known as:

• A) Threats
• B) Weaknesses
• C) Strengths
• D) Opportunities

Which of the following strategy should be perused first by the Irtiza Insurance Company as it is located in Quadrant III of the Grand Strategy Matrix?

• A) Diversification
• B) Divestiture
• C) Retrenchment
• D) Liquidation

Which term is preferable to be incorporated into written objective statements?

• A) 10% increased production
• B) Maximize profits
• C) Adequate capacity
• D) Minimize loss

If the average score of a firm in environmental stability (ES) & competitive advantage (CA) is -1 & -5, identify the strategic position of a firm while undertaking the SPACE Matrix.

• A) Competitive
• B) Defensive
• C) Aggressive
• D) Conservative