The concentration of firms to select few target markets is known as?

• A) None of the given options
• B) Focus strategy
• C) Differentiation stratgey
• D) Cost leadership strategy

Which strategic management analytical tool has four quadrants based on two dimensions i.e. competitive position and market growth?

• A) SPACE Matrix
• B) Internal-External Matrix
• C) Grand Strategy Matrix
• D) QSPM

Smoothies Tire & Rubber Co. is selling its North American tire business to Avinza International, it is an example of which one of the following type of strategies?

• A) Retrenchment
• B) Divestiture
• C) Liquidation
• D) Related diversification

The number of personnel that a supervisor is responsible for is known as:

• A) Command and control
• B) Scope of supervision
• C) Organizational structure
• D) Span of control

In Grand strategy matrix what will be the appropriate quadrant for the Ahmad textiles if it is operating in slow growing market and holds weak competitive position?

• A) Quadrant I
• B) Quadrant III
• C) Quadrant IV
• D) Quadrant II

Firm located in aggressive quadrant of a SPACE matrix is recommended to practice any of the following strategies EXCEPT:

• A) Concentric diversification
• B) Forward integration
• C) Market penetration
• D) Liquidation

Rapid market penetration strategy is based on which of the following assumptions?

• A) Higher price and increased promotional activities
• B) Lower price and reduced promotional activities
• C) Higher price and reduced promotional activities
• D) Lower price and increased promotional activities

Which one of the following is NOT an advantage of QSPM?

• A) Can be used by large as well as small firms.
• B) No limit for number of strategies to be evaluated.
• C) Sets of strategies can be examined simultaneously.
• D) It integrates only external factors in decision process.

Which one of the following is not considered as a Michael Porter generic strategy?

• A) Differentiation
• B) Cost leadership
• C) Focus
• D) Integration

All of the following would be considered while judging the financial strength of an organization EXCEPT:

• A) Market share
• B) Cash-flow statement
• C) Return on Investment
• D) Increase in revenues

The brand “Djuice” is a unique product in the sense that it exclusively targets the specific niche or segment of ‘youth influenced from the Western/American culture’, the strategy used in designing this product is:

• A) Cost Leadership Strategies
• B) Integration Strategies
• C) None of the given options
• D) Focus Strategies

PepsiCo Inc. is spending $2 billion in China from 2013 to 2016 to build more plants, specifically in western and interior areas of China. PepsiCo Inc. is pursuing which one of the following type of strategies?

• A) Product development
• B) Forward integration
• C) Market penetration
• D) Market development

Which of the following is the first step in developing QSPM?

• A) Examine the Stage 2 matrices and identify alternative strategies.
• B) Developing a list of the firm’s key external and internal factors.
• C) Assigning weights to each key external and internal factor.
• D) Determining the Attractiveness Scores for each strategy.

Which one of the following strategies is referred as presenting products, often with a little or no modification, to customers in related marketing areas?

• A) Market penetration
• B) Horizontal integration
• C) Market development
• D) Product development

Apple Inc., seeking to increase its stores up to 200 around the world. It is following which one of the following type of strategies?

• A) Market penetration
• B) Backward integration
• C) Forward integration
• D) Horizontal integration

Which of the following are two negative-rated dimensions on SPACE Matrix?

• A) FS and IS
• B) CA and ES
• C) IS and ES
• D) FS and CA

Which of the following depicts the signs of strength of a company's competitive position?

• A) A debt-to-asset ratio below 0.50 and higher EPS.
• B) A strongly differentiated product, a strong or rising market share.
• C) A website with extensive information about the company and its product line.
• D) An annual R&D and advertising expenditures greater than $10 million.

Where an organization is considering development in an existing market with existing products it is pursuing which of the following strategy?

• A) Market penetration
• B) Market development
• C) Diversification
• D) Product development

All of the following are the indicators of industry strength for an organization EXCEPT:

• A) Geographic and product freedom
• B) Ease of entry into the market
• C) Control over suppliers
• D) Financial stability

Swan Shoes is a company that specializes in manufacturing stylish shoes. Its managers are trying to answer such questions as: What is the current situation of the company? Swan Shoes is most likely to conduct which one of the following?

• A) TOWS analysis
• B) WT analysis
• C) WS analysis
• D) OS analysis