Which one of the following best indicates the two assumptions of rapid market penetration?

• A) Increased promotional activities and differentiation activities
• B) None of the given options
• C) Lowering the price and differentiation activities
• D) Lowering the price and increased promotional activities

When the firm is located in Quadrant I of grand strategy matrix and it has excessive resources, it is effective to peruse what strategies?

• A) Intensive strategies
• B) Integration strategies
• C) Defensive strategies
• D) Diversification strategies

Which one of the following best indicates the two assumptions of slow market penetration?

• A) Unchanged promotional activities and differentiation activities
• B) None of the given options
• C) Lowering the price and differentiation activities
• D) Lowering the price and unchanged promotional activities

According to porter’s generic strategies, small firms with less access to resources typically compete on?

• A) Differentiation
• B) Focus
• C) Cost leadership
• D) None of the given options

Which of the following has become a popular strategy for firms who want to reduce their level of diversification and focus on core strengths?

• A) Liquidation
• B) Divestiture
• C) Acquisition
• D) Joint venture

Tesco is opening fewer stores in Britain to divert capital expenditures to China. Tesco is pursuing which one of the following type strategies?

• A) Market penetration
• B) Product development
• C) Market development
• D) Forward integration

Which one of the following best describes market development strategy?

• A) Seeking increased sales by improving or modifying present products or services
• B) None of the given options
• C) To increase market share for present products or services in the present markets through greater marketing efforts
• D) Introducing present products or services into new geographic areas

Retrenchment, divestiture, or liquidation are categorized under which strategy?

• A) Growth strategy
• B) Defensive strategy
• C) Integration strategy
• D) None of the given options

Retrenchment strategy should be followed by which one of the following firms?

• A) Firm with its SPACE matrix vector in conservative quadrant
• B) Firm with its SPACE matrix vector in defensive quadrant
• C) Firm with its SPACE matrix vector in aggressive quadrant
• D) Firm with its SPACE matrix vector in competitive quadrant

Adding new, unrelated products or services is called:

• A) Conglomerate diversification
• B) Backward integration
• C) Forward integration
• D) Concentric diversification

"Other than ranking strategies to achieve the prioritized list, there is only one analytical technique which is designed to determine the relative attractiveness of feasible alternative actions". This technique is known as:

• A) IFE
• B) SPACE
• C) QSPM
• D) CPM

IE matrix is based on which dimensions?

• A) Market share and industry growth
• B) Weighed scores of IFE and EFE matrices
• C) Market growth and competitive position
• D) Financial strength and industry strength

All of the following are the disadvantages of a functional organizational structure EXCEPT:

• A) Simple and inexpensive
• B) Leads to short-term, narrow thinking
• C) Delegation of authority and responsibility not encouraged
• D) Inadequate planning for products and markets

“The company is growing but is unable to compete effectively, and needs to determine why the firm’s current approach is ineffective.” According to Grand strategy matrix, this statement is true for a company falling in which quadrant.

• A) IV
• B) III
• C) I
• D) II

Two or more companies form a temporary partnership or consortium for purpose of capitalizing on some opportunity is known as?

• A) Divestiture
• B) Liquidation
• C) None of the given options
• D) Joint venture

The Quantitative Strategic Planning Matrix (QSPM) falls in which one of the following stages in comprehensive strategy formulation framework?

• A) Stage-1 & 2
• B) Stage-2 (Matching stage)
• C) Stage-3 (Decision stage)
• D) Stage-1 (Input stage)

Which one of the following is a reason for NOT choosing relative market share in BCG matrix than profits?

• A) It indicates where it might be likely to go in the future
• B) It can also show what type of marketing activities
• C) It carries less information than just cash flow
• D) It shows where the brand is positioned against competitors

Which one of the following is/are considered as an intensive strategy?

• A) Product development
• B) Market penetration
• C) All of the given options
• D) Market development

If the average score of a firm in industry strength (IS) & environmental stability (ES) is +5 & -1, identify the strategic position of a firm while undertaking the SPACE Matrix.

• A) Defensive
• B) Competitive
• C) Aggressive
• D) Conservative

A joining of two companies through one company buying more than one half of the other company's stocks is known as:

• A) Monopolization
• B) An acquisition
• C) A spin-off
• D) A merger