All of these are the functions of Brand for customers, except:

• A) Practicality
• B) To be clearly seen, to make sense of the offer to quickly identify the sought-after products
• C) Be mutual with the other competitive brands of the same products
• D) Identification

The main function of Brand is to:

• A) Resemblances the products from those of others
• B) Identify the source of goods or services
• C) Be mutual with other competing brands
• D) Suggest the product’s characteristics

These are the additional measures of the target audience, except:

• A) Comprehension
• B) Cost per point
• C) Brand awareness
• D) Conviction

Marketers often develop a promotional strategy to:

• A) Increase the Demand
• B) Keep the product safe
• C) Differentiate their goods or services from the competitors.
• D) Facilitates distribution

Starch test and the Bruzzone test are the variants of:

• A) Recognition Test
• B) Persuasion Test
• C) Theater test
• D) Direct Response Test

Who among the following select media vehicles to implement established media strategies?

• A) Media directors
• B) Media planners
• C) Media buyers
• D) Media managers

Which of the following techniques examine the effectiveness of ad exposure on changes in attitude and behavioral intentions?

• A) Persuasion Test
• B) Recognition Test
• C) Theater test
• D) Direct Response Test

All of these are the functions of Packaging, except:

• A) Helps in the procurement assessment process
• B) It promotes the product at the point of purchase
• C) Purchase and Marketing
• D) It repeats the selling massage

Pretesting done in the Pre-production stage is:

• A) Copy testing
• B) Concept testing
• C) Layout testing
• D) Content testing

Which type of test involves large groups of respondents being exposed to ads in a controlled setting?

• A) Persuasion Test
• B) Theater test
• C) Recognition Test
• D) Direct Response Test

Which of the following is the most common objective of a promotional strategy?

• A) Personal sales
• B) Promotional mix
• C) Stabilizing sales
• D) Increasing sales volume

The most popular method of measuring the effectiveness of an advertising commercial is:

• A) Recognition tests
• B) Inquiry tests
• C) Tracking studies
• D) Recall tests

Who depends on the opinions of others for the selection of desire brand?

• A) Achievers
• B) Strivers
• C) Experiencers
• D) Makers

Advertising is often criticized of creating & perpetuating stereotypes through:

• A) Portrayal of women
• B) Portrayal of men
• C) Portrayal of children
• D) Portrayal of old citizens

Which of the following deals with the function of informing, persuading, and influencing; consumer decision?

• A) Stabilizing Sale
• B) Branding
• C) Products Value
• D) Promotional Strategy

Whose opinion would be considered valuable during the idea formation of any advertisement?

• A) Advertiser
• B) Art director
• C) Planner
• D) Organizer

If brands and products are perceived the same around the world, that position is stronger compared to brands whose perceptions of value vary in different countries. It is the advantage of:

• A) Global advertising
• B) Regional advertising
• C) International advertising
• D) Online advertising

All of these are negative aspects of branding, except:

• A) Recognition
• B) Time scale
• C) Impersonal
• D) Cost

Which one of the following is NOT the component of a radio commercial?

• A) Audio
• B) Lighting
• C) Voice quality
• D) Sound effect

Directions are always carefully written to eliminate:

• A) ambiguity
• B) enormity
• C) hatred
• D) humor