What is the advantage of packaging for manufacturer?

• A) Information about the producer
• B) To keep the product safe
• C) Helpful in providing necessary information about product
• D) Minimum possibility of adulteration

Which of the following refers to the process by which companies distinguish their product offerings from the competition?

• A) Branding
• B) Promotion
• C) Designing
• D) Packaging

All of these are the types of packaging, except:

• A) Consumer Packaging
• B) Family Package
• C) Re-use Package
• D) Single Package

Which among the following is most important in planning of advertising?

• A) Production
• B) Personal observation
• C) Idea formation
• D) Research

Advertisers mostly depict women as all of these given below options, except:

• A) Decorative objects
• B) Progressive
• C) Preoccupied with beauty
• D) Motherhood

Globalization has increased dramatically in the early____________.

• A) 18th century
• B) 20th century
• C) 21st century
• D) 19th century

Product Protection, Product Attractiveness and Product Identification are the main objectives of:

• A) Branding
• B) Packaging
• C) Promotion
• D) Designing

Which of the following option has been defined as “an activity which is concerned with protection, economy, convenience and promotional consideration?”

• A) Promotion
• B) Designing
• C) Branding
• D) Packaging

Which one of the following is included in classification of advertisement?

• A) Induced
• B) Target Audience
• C) Imperceptible
• D) Perceptible

What is the most common form of advertising on the Internet?

• A) Banners
• B) Sponsorship
• C) Pop Ups
• D) Interstitials

An indirect form of selling in which the representative markets the goodwill of a company or provides technical or operational assistance to the customer is called_______________.

• A) Missionary selling
• B) Creative selling
• C) Stabilizing sales
• D) Order processing

Which of the following test is conducted through mail surveys?

• A) Starch test
• B) Theater test
• C) Direct Response Test
• D) Bruzzone test

If someone is constantly uses the same brand without testing another same brand called______.

• A) Brand lovers
• B) Brand conscious
• C) Brand loyal
• D) Brand dependent

Which of the following is an approach where the same general message is applied in all countries through advertisements?

• A) International advertising
• B) Online advertising
• C) Regional advertising
• D) Global advertising

Pretesting that occurs in the creative process is called _____________.

• A) Content testing
• B) Layout testing
• C) Copy testing
• D) Concept testing

Which of the following involves presenting a group of people in a pattern or manner that lacks individuality?

• A) Labeling
• B) Tagging
• C) Name calling
• D) Stereotyping

The Starch test is applicable only to ____________.

• A) Print Ads
• B) Radio Ads
• C) Online Ads
• D) TV Ads

CPP stands for:

• A) Cost per percent
• B) All of the given options
• C) Cost per rating point
• D) Cost per point

Which of the following type is a strategy where you tailor your ad messages to each country?

• A) Regional advertising
• B) International advertising
• C) Global advertising
• D) Online advertising

All of these are the advantages of global advertising, except:

• A) Uniqueness
• B) Lower Cost
• C) Synergy
• D) Consistency