MCQ Bank
The role of the client and account service at the shoot is one of
- A) Supervisor
- B) Contractor
- C) Advisor
- D) Benefactor
Simplicity is the key to ____________
- A) Commercial writing
- B) Drama writing
- C) Broadcast writing
- D) Magazine writing
Subheads may also appear in ______________.
- A) Body copy
- B) Conclusion
- C) Lead
- D) Credits
Which among the following process of Print Ad Production is difficult to predict?
- A) Creative process
- B) Print Ad Production Process
- C) Duplication & distribution process
- D) Source of copy idea
Which of the following is NOT a commercial format for either radio or TV?
- A) Straight announcement
- B) Presenter
- C) Docu-drama
- D) Testimonial
How many common commercial formats are used in either radio or Television?
- A) 4
- B) 8
- C) 6
- D) 9
GRP stands for:
- A) All of the given options
- B) Gross rating percentage
- C) Gross rating points
- D) Gross rational percentage
Which of the following headline identifies the name of the product?
- A) Provocative headline
- B) News headline
- C) Label headline
- D) Descriptive headline
__________Convinces an audience better and faster than an oral message
- A) Jingles
- B) Background music
- C) Target message
- D) Demonstration
Which of the following is a strategy where firms focus their promotional messages on target customers?
- A) Co-branding
- B) Advertising
- C) Push
- D) Pull
All of these are the steps of Media planning and strategy; except
- A) Product customization
- B) Media strategies
- C) Communication goals
- D) Evaluating media plan effectiveness
Producing radio commercials is far simpler and less ______ than producing TV commercials.
- A) Complicated
- B) Stressful
- C) Hassle
- D) Costly
How many categories of papers are used in advertising?
- A) 5
- B) 2
- C) 1
- D) 3
Which of the following option reduces the financial risk inherent in the high cost of producing and rolling out advertising campaigns?
- A) Concept testing
- B) Advertising Planning
- C) Advertising Pretesting
- D) Creative strategy
The creative process consists of all these stages, except:
- A) Pretesting stage
- B) Creative strategy stage
- C) Layout stage
- D) Pre-production stage
All of these are the sales tasks, except:
- A) Creative selling
- B) Order processing
- C) Missionary selling
- D) Stabilizing sales
__________typically write up findings in the form of briefings in focus group research method.
- A) Sociologists
- B) Participants
- C) Psychologists
- D) Moderators
All of these are Cs of Branding, except:
- A) Clarity
- B) Consistency
- C) Correctness
- D) Constancy
Advertising is a persuasive __________ especially for companies whose products & services are targeted at mass consumer markets.
- A) Marketing tool
- B) Publicizing tool
- C) Selling tool
- D) Promotional tool
Establishing media objectives and developing media strategies are the primary tasks of ___________.
- A) Art director
- B) Copy writer
- C) Media planners
- D) Creative directors