A subhead above the headline, called a _____________.

• A) Byline
• B) Tagline
• C) Kicker
• D) Caption

Which one of the following models used to explain "How the advertising works?

• A) ADD
• B) SWOT
• C) PEST
• D) AIDA

AIDA stands for awareness, ________, desire, and _________.

• A) Interest and action
• B) Inquire and Action
• C) Interest and Act
• D) Interest and Appeal

Which among the following comes under the umbrella of pre-production phase of RC production process?

• A) Editing
• B) Taping (audio)
• C) Recording
• D) Arrangements and preparation for production

All of the following are the limitations of Radio as an advertising medium, EXCEPT:

• A) Creativity and Impact
• B) Assessable to limited areas
• C) Clutter
• D) Cost

A ___________can create a high share of voice with a concentrated media strategy.

• A) Media planners
• B) Company
• C) Production manager
• D) Copy writer

Which one of the following is NOT a synonym of Target Audience?

• A) Focus group
• B) Target customer
• C) Disbeliever customers
• D) Target market

___________is a good medium for building brand awareness, but not for making long lists of copy points or complex arguments.

• A) Radio
• B) Internet
• C) Television
• D) All of the given options

These are non-traditional brand contact opportunities, except;

• A) Online advertising
• B) Sponsorships
• C) Sweepstakes
• D) Promotion

On which among the following system video editing is performed?

• A) On linear editing system
• B) All of the given options
• C) On a non-linear editing system
• D) Hypertext editing system

Ads are measured for effectiveness to:

• A) Choose a medium
• B) Avoid costly mistakes
• C) Judge ad liking
• D) Focus the brand

Copywriter should have following qualifications to survive in fast paced environment, except:

• A) Ability to deal with Accounts
• B) Sense of inquiry
• C) Knowledge of the media
• D) Knowledge of language

Which among the following is not a crucial decision made by a media planner?

• A) What media categories to use
• B) Which product to choose
• C) When to advertise
• D) Where to advertise

Which one of the following media has audio and video attraction?

• A) Television
• B) Radio
• C) Newspaper
• D) Magazine

Straight announcement is such type of advertising:

• A) In which two or more announcers delivers message
• B) All of the given options
• C) In which recorded message delivers to public
• D) In which one announcer delivers message

Like a __________ the subheads transmits key sale points fast.

• A) Lead
• B) Headline
• C) Conclusion
• D) Body Copy

Advertising artists have to know

• A) The five major type groups
• B) The structure of type
• C) The artistic variations within a type family
• D) All of these

Which type of the research helps agency to analyze whether message content & presentation will perform as desired or not?

• A) Copy research
• B) Advertising research
• C) Market research
• D) Media research

Sentiments play a very important role in advertising, particularly in case of ____________.

• A) Food articles
• B) Grocery items
• C) Electronics
• D) Cosmetics

After media planners define the target audience for a media plan, they set

• A) Story board
• B) Media strategy
• C) Communication goals
• D) Advertising recall