MCQ Bank
In Testimonial commercials:
- A) Celebrities may gain attention
- B) Advertiser may gain attention
- C) People may gain attention
- D) Youngsters may gain attention
The following themes or central ideas may be laid down for advertisement copies meant to advertise different types of products, except:
- A) Culture
- B) Beauty
- C) Health
- D) Economy
Which approach can be used for positioning strategy?
- A) The product class approach
- B) The product user approach
- C) All of the given options
- D) The use or application approach
Highly involved ___________ are more motivated and actively looking for information.
- A) Advertisers
- B) Employees
- C) Customers
- D) Target audiences
Editing is___________.
- A) Considering and define
- B) Considering and analyze
- C) All of the given options
- D) Correcting and modifying
Creating the art work; comes under the umbrella of _________.
- A) The pre-production phase
- B) The production phase
- C) The prepares phase
- D) The duplication and distribution phase
Identify the task of a copywriter among the following given options:
- A) Editing and re writing copy
- B) Evaluate marketing date
- C) All of above options
- D) Writing ads for different media
Who among the following coordinates the shoot using the shot list and shooting script?
- A) Art director
- B) Production manager
- C) Producer
- D) Director
____________ is a medium or a channel for carrying the intended advertising message to an intended audience
- A) Newspaper
- B) Internet
- C) Radio
- D) Media
The element of brevity is more focused in ____________.
- A) All of the above options
- B) TV advertising
- C) Web advertising
- D) Radio advertising
Which of the following option presents the message in the way of conversation?
- A) Colloquial copy
- B) Personality copy
- C) Visionary copy
- D) Educational copy
Which among the following is not a source of copy ideas?
- A) Study of other advertising
- B) Suggestion of others
- C) Personal observation
- D) Design marketing strategy
Brevity means:
- A) Correct
- B) cost
- C) Concept
- D) Concise
Which one of the following methods used for pre-testing of TV and Radio advertisement?
- A) Paired comparison tests
- B) Order of merit test
- C) Direct Questioning
- D) Central location test
There is direct relation between ideas and _________.
- A) Observation
- B) Sensitivity
- C) Clarity
- D) Creativity
In a non-technical manner, the product attributes are described in ___________.
- A) Questioning copy
- B) Descriptive copy
- C) Topical copy
- D) Endorsement copy
Which of the following promotional tools is defined by the following statement: any paid form of non-personal communication by an identified sponsor?
- A) Advertising
- B) Public relations
- C) Direct marketing
- D) Sales promotion
A (n) _______________ is a name, term, sign, symbol, or design, or a combination of these that identifies the maker or seller of a product or service.
- A) Brand
- B) Product feature
- C) Logo
- D) Sponsorship
Which among the following is the key to effective slice of life commercials?
- A) Correctness
- B) Attractive
- C) Simplicity
- D) Conciseness
The technical specifications of a product are explained in ____________.
- A) Descriptive copy
- B) Topical copy
- C) Scientific copy
- D) Topical copy