Which of the following assigns the media a pivotal role in raising issues that need to be discussed and putting pressure on decision-makers?

• A) Media advocacy
• B) Social marketing
• C) Social advocacy
• D) Social mobilization

The NWICO was the information counterpart of the arguments put forth by Third World nations in which of the following?

• A) 1960s
• B) 1970s
• C) 1980s
• D) 1990s

Which of the following is the strategic use of mass media to advance social or public policy initiatives?

• A) Social life
• B) Social marketing
• C) Media advocacy
• D) Social mobilization

Development originally meant the process by which third world societies could become more like western developed societies as measured in terms of:

• A) Regional growth
• B) Globalization
• C) Mental level
• D) Economic growth

According to Everett M Rogers which of the following is an engine of change from the ‘traditional’ to the ‘modern’ society?

• A) Development Journalism
• B) Public service broadcasting
• C) Development Communication
• D) Development Support Communication

Social advocacy approaches take health as a matter of:

• A) Personal issue
• B) Low priority
• C) Social justice
• D) International importance

According to Lazarsfeld and Katz’s opinion leader theory, which of the following were crucial in channeling and shaping opinion?

• A) International Relations
• B) All of the given options
• C) Media- Govt Relations
• D) Interpersonal relations

The _____________ might be willing to feature public service announcements for a variety of reasons to further its own goals.

• A) Community
• B) Print media
• C) Nation
• D) Media

The view of change originated in __________ communication models.

• A) Four
• B) Two
• C) Five
• D) Three

The concept of development journalism in __________ is caught up in the historical evolution of the theory of development communication.

• A) Albania
• B) Afghanistan
• C) America
• D) Africa

Access to unhealthy products by involving communities in implementing policy changes , in this sentence the contrast with behavior-centered health approaches is clear as _______________.

• A) Community empowerment
• B) Social mobilization
• C) Media advocacy
• D) Public opinion

__________________have shown limited success in stimulating change and fail to address the social and economic environment that ultimately determines health risk factors?

• A) Public service announcements
• B) Development communication
• C) Public service broadcasting
• D) Development support communication

Media advocacy criticizes ______________ for having an individualistic, behaviorist approach to health and social problems that narrows interventions to public information campaigns.

• A) Development Communication
• B) Social Marketing
• C) Community Empowerment
• D) Social Mobilization

At the heart of industrialization were technology and capital, which substituted for labor.

• A) Technology
• B) Material
• C) Both technology and capital
• D) Capital

Which one of the following is NOT a source for generating effective copy ideas?

• A) Study of other advertising
• B) Personal observation
• C) Suggestion of others
• D) Reflecting in silence

Which of the following types can be a type of internet advertising?

• A) Logos
• B) Posters
• C) Interstitials
• D) Banner

Demonstration commercials are better suited for

• A) TV
• B) Digital media
• C) Print media
• D) Radio

All of these are the phases in the production of a TV commercial; except

• A) Efficient shooting
• B) Careful planning
• C) Sharp editing
• D) Product testing

Which one of the following major benefit advertising is providing to the society?

• A) Using celebrities in the advertisements
• B) Using latest technology
• C) Providing information about a new product
• D) Using latest media

All of the following are the disadvantages of radio advertising, EXCEPT:

• A) Less Coverage
• B) Mobility
• C) Target duplication
• D) Overloading of ads