As theorized by Daniel Lerner (1958) and Wilbur Schramm (1964), communication basically meant the transmission of _____________

• A) News
• B) Development communication
• C) Reports
• D) Information

Media advocacy is another approach that questions central premises of the traditional ___________.

• A) Paradigm
• B) Model
• C) Replica
• D) Theory

_______________ suggests that wide community participation is necessary for members to gain ownership so innovations would not be seen as externally imposed.

• A) Social advocacy
• B) Media advocacy
• C) Social mobilization
• D) Community empowerment

A significant part of implementing ___________ is recognizing that people are not consumers of media products.

• A) Development communication
• B) Development support communication
• C) Public service broadcasting
• D) Development journalism

Examples of social mobilization interventions include World Bank (1992) nutrition and family planning projects in ________________.

• A) Pakistan
• B) Bangladesh
• C) India
• D) Maldives

Health is a matter of social justice and partnering with interested parties rather than providing information to change individual behavior stated by:

• A) Holder and Treno
• B) Wallack
• C) Glanz and Rimer
• D) Brawley and Martinez-Brawley

As theorized by Daniel Lerner (1958) and Wilbur Schramm (1964), communication basically meant the transmission of ______________.

• A) Information
• B) Data
• C) Story
• D) Signal

_______________ of communities should focus on building confidence, trust and respect, increasing knowledge base, and enabling community members to participate, and become more proactive with regard to their own health behavior.

• A) Encouragement
• B) Advocacy
• C) Empowerment
• D) Mobilization

Social mobilization differs from traditional _____________ approaches that are largely based on appeals to individuals.

• A) Mobilization
• B) Social advocacy
• C) Media advocacy
• D) Social marketing

Participatory theories considered necessary a redefinition of _____________.

• A) Development communication
• B) Critical communication
• C) Intrapersonal communication
• D) Development support communication

Advocacy requires the mobilization of resources and groups in support of certain issues and policies to change ____________ and decisions.

• A) Level of changes
• B) Behavior
• C) Public opinion
• D) Regions

Which of the following is one of the main resources in implementing behavior change?

• A) Community mobilization
• B) Social mobilization
• C) Globalization
• D) Marketing

Media advocacy theory assumes that the __________ largely shape public debate and, consequently, political and social interventions.

• A) Media
• B) Nation
• C) Community
• D) Society

_________________ is not about putting in action centralized actions to relay information to consumers but, rather, providing skills to communities so they can influence media coverage

• A) Social marketing
• B) Social advocacy
• C) Social mobilization
• D) Media advocacy

Social mobilization strengthens advocacy efforts and relates them to ___________ activities.

• A) Mobilization
• B) Community empowerment
• C) Social advocacy
• D) Social marketing

Dominant paradigm of development was generally thought to be valid or at least not questioned until_____________.

• A) 1990
• B) 2000
• C) 1970
• D) 1980

AIDS and tobacco control coalitions and groups in the ________________ have been successful in their use of the mass media that has resulted in support, funding and the implementation of public policies.

• A) United States
• B) Canada
• C) New York
• D) California

Mobilization starts with problem assessment and analysis at which of the following level in order to initiate an action on chosen courses?

• A) National level
• B) Global level
• C) Community level
• D) International level

Which of the following can influence media coverage?

• A) Social marketing
• B) Participatory approach
• C) Social advocacy
• D) Media approach

Who defined media advocacy as the strategic use of mass media to advance social or public policy initiatives?

• A) Brawley and Martinez-Brawley
• B) Wallack
• C) Holder and Treno
• D) Glanz and Rimer