Who among the following establishes smooth relationships between institutions & society?

• A) Public relations
• B) All of the given options
• C) Publicity
• D) Advertising

The ways to get people to do what they want include:

• A) All of the given options
• B) Persuasion
• C) Patronage
• D) Power

Lee Jaffe,1st female PR Gold Anvil winner said “_______ , do anything or say anything that you are unwilling to see in print.”

• A) Always
• B) None of the given options
• C) Never
• D) Sometimes

A famous person (athlete/celebrity) endorses a new product. It is an example of:

• A) Testimonial
• B) Transfer technique
• C) Glittering generalities
• D) Card stacking

All of the following are important points to consider while handling any problem EXCEPT:

• A) To win the trust of public
• B) To tell the public half truth
• C) To provide the public with timely information
• D) To keep the public informed

The speaker in a TV commercial criticizes another person or product with little reason or evidence is an example of:

• A) Testimonial
• B) Card stacking
• C) Name calling
• D) Glittering generalities

Which of the following formula about problem solving strategies was given by Jerry Hendrix?

• A) ROAD
• B) ROLE
• C) ROPE
• D) RACE

Which form of communication is most effective in forming or changing predispositions towards an issue?

• A) Public communication
• B) Group communication
• C) Non verbal communication
• D) Interpersonal communication

Who among the following replaced the word mutual understanding with persuasion in the basic definition of Public Relations?

• A) Edward Bernays
• B) Robert Cialdini
• C) Earl Newman
• D) Quentin Bell

According to principles of consumer behavior, unique messages are:

• A) Less remembered
• B) Always rejected
• C) Never remembered
• D) Better remembered

Jerry Hendrix proposed ‘ROPE’ formula as a Problem solving strategy, in which ‘P’ stands for:

• A) Positive
• B) Public
• C) Programming
• D) Prospects

How are PR practitioners hampered in their efforts to influence management?

• A) Restraints on information collection.
• B) Lack of access to management.
• C) Roadblocks to dissemination of timely accurate information.
• D) All of the given options

John Marston proposed ‘RACE’ formula as a Problem solving strategy, in which ‘E’ stands for:

• A) Elaboration
• B) Eligibility
• C) Expansion
• D) Evaluation

"No one loves you like your mom, so send her flowers for Mother's Day," is an example of:

• A) Glittering generalities
• B) Card stacking
• C) Transfer technique
• D) Emotional appeals

According to principles of consumer behavior, messages are easier to learn when:

• A) They interfere with earlier habits.
• B) They are in jingled form.
• C) They are in the language of consumer.
• D) They do not interfere with earlier habits.

Which is NOT a propaganda technique?

• A) Card stacking
• B) Transfer
• C) Testimonial
• D) Sonnet

Which of the following statement is correct about the message appeals designed to change consumer behavior?

• A) It is better to use unpleasant appeals than pleasant ones.
• B) Unpleasant appeals are better remembered.
• C) Unpleasant appeals can be learned as readily as pleasant ones.
• D) Unpleasant appeals are never remembered.

Jerry Hendrix proposed ‘ROPE’ formula as a Problem solving strategy, in which ‘O’ stands for:

• A) Opportunity
• B) Objectives
• C) Opposite
• D) Obligation

What is the definition for propaganda?

• A) Refers to rhyming words
• B) Refers to Internet advertising
• C) Refers to a baby Panda
• D) Refers to any technique that attempts to influence the opinions, emotions, attitudes, or behavior of a group, in order to benefit the sponsor.

To assemble readily available facts is the __________ step of problem solving.

• A) Second
• B) Last
• C) First
• D) Optional