Which of the following segment of public is focused more towards personal relationships?

• A) Strivers
• B) Devout
• C) Intimates
• D) Altruists

A successful PR campaign assesses the needs, goals & capabilities of:

• A) Priority publics
• B) Employees
• C) PR officials
• D) Government representatives

Altruists are the segment of public having:

• A) Men of young age group than woman.
• B) More males of medium age.
• C) Even split between men and women.
• D) More women of slightly older age than men.

In order to prepare the company’s annual report, the activities of first week include:

• A) Contact department heads for ideas copy
• B) Developing goals
• C) Analysis of previous books
• D) All of the given options

The element of “Pass along readership” refers to advantage of which of the following medium of communication?

• A) Television
• B) Magazine
• C) Radio
• D) Pamphlet

‘Public perception of an organization’s standards of behavior and a moral judgment of the consequences of what it says and does.’ This statement measures the impact of research program on the basis of:

• A) Social responsibility
• B) Financial responsibility
• C) None of the given options
• D) Ethics

GALLUP is a research firm that conducts surveys. It is an example of which of the following research sources?

• A) Scholarly
• B) Governmental
• C) Commercial
• D) None of the given options

The tips to prepare for meeting or speech include:

• A) Prepare in advance
• B) All of the given options
• C) Check out the sound system
• D) Find access to lighting controls

All are attributes of informal research Except:

• A) It is conducted without generally agreed upon rules & procedures.
• B) None of the given options
• C) It can be conducted in laboratory.
• D) It can be used for description & not for prediction.

Unobtrusive measures permit researchers to study someone or something:

• A) Without applying the research tools
• B) Without interfering with or interrupting what is going on.
• C) Along with interfering in or interrupting what is going on.
• D) None of the given options

Reading or consulting available material that someone else has compiled before is known as:

• A) Primary research
• B) Secondary research
• C) Reporting
• D) Field Research

Interview is a (n) ___________in journalistic research.

• A) Unauthentic source
• B) Additional source
• C) Secondary source
• D) Primary source

Which of the following is considered a good medium for manufacturer or dealer advertisements?

• A) Radio
• B) Newspaper
• C) Pamphlets
• D) Television

PVI is a comprehensible method of identifying priority public. What does PVI stands for?

• A) Public’s verdict information
• B) Priority vulnerability importance
• C) Potential viewers’ importance
• D) Public vulnerability importance

Which of the following in a campaign model represent ‘understood values’?

• A) Corporate culture
• B) Mission statement
• C) Positive public relationship
• D) Reputation

There are six phases of Public Response to Persuasive Information. Which of the following is the last phase?

• A) Evaluation
• B) Awareness
• C) Information
• D) Reinforcement

Pubic Relations ethics are based on the famous saying, “___________ is the best policy.”

• A) Piety
• B) Selfishness
• C) Honesty
• D) Credibility

Trail is one of the six phases of Public Response to Persuasive Information. It is also called:

• A) Yielding
• B) Retaining
• C) Attending
• D) Comprehending

________ is an exercise in coercion, forcing someone to act differently from the way he or she would have behaved if given the truth.

• A) Adultery
• B) Flattery
• C) Lying
• D) Corruption

It is said that Public perception is determined 90% by ________ & 10 % by talking.

• A) Press releases
• B) Doing
• C) Writing
• D) Appearance