Individuals who perceive themselves as having an interest in the actions of an organization are called:

• A) Stockholders
• B) Special interest groups
• C) Finance holders
• D) Stakeholders

PVI is a comprehensible method of identifying priority public. What does ‘P’ stands for?

• A) Public
• B) Priority
• C) Professional
• D) Potential

Which of the following comes in category of secondary research?

• A) Using focus groups and surveys
• B) Interviewing company officials
• C) Reviewing previously published information
• D) Using company or public records and contacts

All of the following are the characteristics of successful PR campaigns EXCEPT:

• A) Assessment of needs, goals & capabilities of priority publics
• B) Selection of interactive media each time
• C) Systematic campaign planning & production
• D) Continuous monitoring & evaluation

Which one of the following communication mediums can ensure a very personalized message?

• A) Newspaper
• B) Direct Mail
• C) Magazine
• D) Booklet

In order to prepare for meeting or speech, a PR official should prepare at least __________ before.

• A) One Hour
• B) Half an Hour
• C) Two Hours
• D) 48 Hours

What advantage does an outside public relations firm bring to a corporation?

• A) Low fees
• B) Inexperience
• C) More paperwork
• D) Unbiased perspective

What are the objectives of launching a PR campaign?

• A) To improve a situation
• B) To solve a problem
• C) All of the given options
• D) To address an issue

All are disadvantages of Television Except:

• A) High time costs
• B) Unpopular medium
• C) Waste coverage
• D) High production cost

What is secondary research?

• A) Collecting raw data that has not been compiled before.
• B) Where research is of secondary importance and was done as a formality.
• C) Reading or consulting available material that someone else has compiled before.
• D) Collecting data from secondary schools.

“We can’t manage what we don’t measure.” Who stated it?

• A) Edward Burney
• B) David R. Drobis
• C) M. Tariq Bucha
• D) Edward J. Robinson

PR campaigns meet their objectives by:

• A) Retaining a desirable behavior, law or opinion
• B) Modifying a law or opinion
• C) All of the given options
• D) Changing a behavior

Television is attributed to have the elements of:

• A) Sight
• B) Motion
• C) Sound
• D) All of the given options

All of the following are the advantages of newspaper EXCEPT:

• A) Selectivity of geographical markets
• B) Ease of changing advertising copy
• C) Reaches all income groups
• D) Sometimes poor color reproduction

Which if the following in a campaign model represent ‘shared values’?

• A) Corporate culture
• B) Mission statement
• C) Positive public relationship
• D) Reputation

Which of the following disadvantage is common in using Radio and TV as a communication medium?

• A) Poor color transmission
• B) High time costs
• C) No visual appeal
• D) Waste coverage

According to David R. Drobis “We can’t manage what we don’t _________.”

• A) Know
• B) Like
• C) Remember
• D) Measure

_______ have more women of older age than men, who are anchored in religion, faith and tradition.

• A) Altruists
• B) Devout
• C) Strivers
• D) Fun seekers

Which of the following refers to segmentation on the basis of public’s defining on emotional and behavioral characteristics?

• A) Psycho graphically
• B) Nominatively
• C) Demographically
• D) Geometrically

Where do organizations intersect with their communities?

• A) Citizens
• B) Facilities
• C) All of the given options
• D) Infrastructure