Sponsorship refers to:

• A) Management process responsible for identifying, anticipating and satisfying customer requirements profitably.
• B) A planned & sustained effort to establish and maintain mutual understanding between an organization & its publics.
• C) A set of information that is spread for the purpose of promoting some cause.
• D) Practice of a company funding the making of a program in order to entertain an audience and sell a product.

_____________ is a vital component of devising PR strategies.

• A) Propaganda
• B) Confidence
• C) Knowledge
• D) Wishful thinking

A paid form of non personal communication about an organization and/or its products that is transmitted to a target audience through a mass medium is:

• A) Publicity
• B) Sales promotion
• C) Advertising
• D) Personal selling

“One half of the world does not know how the other half lives.” It is a (n) ___________.

• A) American proverb
• B) Chinese proverb
• C) Japanese proverb
• D) English proverb

One of the specific objectives of Advertising is to build primary demand. It is usually done in case of:

• A) Launch of a new product
• B) Maintaining the brand superiority
• C) Confirming the competitiveness of the product
• D) To regain the product’s status

Who among the following are considered as originators of advertising?

• A) Japanese
• B) Americans
• C) Chinese
• D) Egyptians

According to American Marketing Association, Advertising is “Any paid form of non - personal presentation and promotional ideas, goods or services by an:

• A) Unknown Sponsor
• B) Identified sponsor
• C) International Sponsor
• D) Authentic Sponsor

Which of the following is the most important consideration when choosing an event to sponsor?

• A) The length of the event
• B) Consistency in the association between the event and the company's product
• C) When the event occurs
• D) The specific name of the event

There is an English proverb that “one half of the world does not know how the other half_________.”

• A) Thinks
• B) Behaves
• C) Lives
• D) Communicates

Individuals in a civilian community whose attitudes influence those of the citizenry at large are called:

• A) Opinion Leaders
• B) Father of community
• C) Torch bearers
• D) Community Leaders

Market education helps to ___________ sales resistance.

• A) Minimize
• B) Stabilize
• C) Maximize
• D) None of the given options

Developing countries are unable to get the maximum benefit of Mass Communication because of:

• A) Poverty
• B) All of the given options
• C) Dominance of regional languages
• D) Low literacy rate

Modern communication technologies have shrunk the world into a:

• A) Town
• B) Community
• C) Global village
• D) City

When a reporter comes to PRO’s place for taking interview, PRO should avoid:

• A) To be prepared with homework
• B) To show hostile attitude
• C) To fudge issues
• D) To welcome the reporter

______________ is a research method which focuses on the characteristics, circumstances, and complexity of a single project or program.

• A) Content analysis
• B) Focus group
• C) Case study
• D) Survey

Good Public relations plan is insurance for success or it acts as “_________” for business.

• A) Supervisor
• B) Tonic
• C) Resistance
• D) Stabilizer

Which of the following segment of public has even split between men and women?

• A) Creative
• B) Strivers
• C) Fun seekers
• D) Altruists

“Clippings from print media and transcripts from broadcast publicity can also be used to determine the quantity & quality of coverage” is known as:

• A) Unobtrusive Measures
• B) Publicity analysis
• C) Market Research
• D) Journalistic Research

In order to prepare the company’s annual report, the activities of last week include:

• A) Copy to printer, check proof
• B) Delivery
• C) Typesetting & mechanicals
• D) Printing & binding

In order to prepare the company’s annual report, all of the following are the activities of tenth week EXCEPT:

• A) Design with photos
• B) Final review of comprehensive
• C) Design with articles
• D) Develop charts