When giving interview in the studio, what speaking style a PRO should adopt?

• A) Speak slowly, confidently, in a warm attractive style
• B) Speak less with arrogance
• C) Speak with a low tone and be careful
• D) Speak loudly and with a sense of superiority

From PR point of view, crisis means danger and __________.

• A) Threats
• B) Safety
• C) Opportunity
• D) Risks

Public Relation is involved in Sponsorship:

• A) To enter a new segment of market
• B) All of the given options
• C) To improve customer relations
• D) To Increase familiarity with your name

All are factors responsible for International PR Except:

• A) Understanding differing attitudes
• B) Rapid changes in world economies require greater interchange of techniques
• C) Increase in importance of foreign trade
• D) Spreading disinformation in the world

_________ is an essential characteristic of PR and primary aspect of development.

• A) Propaganda
• B) Money
• C) Power
• D) Education

________________ refers to donating funds to an organization or event in exchange for supportive association in order to generate publicity.

• A) Advertising
• B) Sales promotion
• C) Sponsorship
• D) Publicity

Which of the Following characteristics are needed to be kept in mind for arranging exhibitions?

• A) All of the given options
• B) Visibility
• C) Personal Confrontation
• D) Attractiveness

Which among the following is NOT a market of PR?

• A) Buyer
• B) Retailer
• C) Seller
• D) All of these

When a sender distributes messages to many people simultaneously, the process is called:

• A) Mass Communication
• B) Mediated Communication
• C) Interpersonal Communication
• D) Intrapersonal Communication

In house corporate model is applicable if:

• A) The company is contracting with regional companies.
• B) The company is national or international in its scope.
• C) None of the give options
• D) The company is going in loss.

__________ is normally exchanged between a sales manager & sales staff which could even be weekly.

• A) Wall Newspaper
• B) Newsletter
• C) Magazine
• D) Sales bulletin

Which of the following is an example of indirect advertising?

• A) Wrapping paper
• B) Book jackets
• C) Greeting cards
• D) Packaging

Broad objectives of Advertising include:

• A) All of the given options
• B) To produce awareness and knowledge about the product or service
• C) To stimulate thought and action about it
• D) To create liking and preference for it

Which of the following type of house journal resembles to that of a poster?

• A) Magazine
• B) Sales bulletin
• C) Newsletter
• D) Wall Newspaper

What is the name of the largest PR firm founded by Burston Marsteller?

• A) Reputation Management
• B) Perception Management
• C) PR Management
• D) Brand Management

According to Francis bacon, “A wise man will make more __________than he finds.”

• A) Relations
• B) Opportunities
• C) Money
• D) Friends

In developing countries, only_____________ people can read newspapers or own a TV sets.

• A) 20-30%
• B) 25-30%
• C) 10-20%
• D) 23-10%

The laws of ________________were introduced by Hadley Cantril.

• A) Propaganda
• B) Advertising
• C) Public opinion
• D) Public Relation

PR problems in the sector of marketing include that _________ of the population will be under 15 years of age in developing countries.

• A) Two Third
• B) One Third
• C) One Fourth
• D) Half

Permanent Exhibitions are:

• A) Modular, which could be taken apart and moved to site
• B) None of the given options
• C) Moved from place to place
• D) Usually held at company premises