MCQ Bank
Features are usually limited to __________ number of words.
- A) 100-500
- B) 4000-5000
- C) 1000-15000
- D) 1000-2000
Which of the following is an article that states the newspaper’s ideas on an issue?
- A) News
- B) Feature
- C) Editorial
- D) Column
SQ3R stands for:
- A) Survey, Query, Read, Role and Research
- B) Survey, Query, Research, Reality and Reading
- C) Searching, Quality, Read, Recall and Random
- D) Survey, Question, Read, Recall and Review.
“Names make news, and big names make big news.” Relate this statement to one of the following word.
- A) Proximity
- B) Conflict
- C) Timeliness
- D) Prominence
Which of the following is a typed text under photographs explaining the image?
- A) Credit
- B) Caption
- C) Date line
- D) Feature
Which one of the following option relates to Neil Hopp's “First five formula.”
- A) Effective lead, Focused, short, memorable
- B) Effective lead, Focused, detailed, memorable
- C) Effective lead, Focused, complex, memorable
- D) Effective lead, Focused, boldness, memorable
Brites are type of:
- A) Report
- B) Column
- C) Press Release
- D) Feature
Which of the following can keep you from wasting a lot of time doing research that you won’t be able to use?
- A) Content mapping
- B) Story mapping
- C) Relative mapping
- D) Road mapping
The term Scanning is used:
- A) For getting the gist of something
- B) For a specific focus
- C) For extracting information accurately
- D) None of the given options
A _____________is the main story on the front page, usually a splash.
- A) Mast head
- B) Lure
- C) Lead story
- D) Pugs
"When reader is going through a newspaper or magazine, he/she reads quickly to get the main points and skip over the details." This statement refers to which of the following style of reading?
- A) Scanning
- B) Skimming
- C) Detailed Reading
- D) Memorizing
The Classified Ad section of a newspaper contains which one of the following announcements?
- A) Obituaries
- B) Fun activities
- C) Events announcements
- D) Things for Sale, Rent, Employment or Business opportunities
Wall newspaper resembles to that of a _________.
- A) Pamphlet
- B) Hand outs
- C) Poster
- D) Banner
Upward communication flows from:
- A) Superiors to subordinates
- B) One employ to other
- C) Subordinates to superiors
- D) GOD to Man
Byline refers to:
- A) The area or subject that a reporter regularly covers.
- B) Main text of a story.
- C) The reporter's name, usually at the beginning of a story.
- D) Text printed below a picture used to describe it.
British practitioners now call Public Relations as:
- A) Brand management
- B) Perception management
- C) Reputation management
- D) Integrated communication
E-newspapers are read through:
- A) All of the given options
- B) CDs
- C) Internet
- D) Television
What should be the attitude of salesmen towards customers?
- A) Courteous
- B) Rigid
- C) Authoritative
- D) Commanding
________ was the first major revolution in advertising.
- A) Banners
- B) Internet
- C) Television
- D) Newspaper
Which of the following is an important characteristic of a good PR planner?
- A) Objectivity
- B) Education and experience
- C) All of the given
- D) Creativity