MCQ Bank
A complex business is likely to have a very lengthy business plan.
- A) False
- B) True
- C)
- D)
Business plan then business idea then business practice is the correct sequence.
- A) False
- B) True
- C)
- D)
Business plan then business idea then business practice is the wrong sequence.
- A) False
- B) True
- C)
- D)
Business idea is about concept of a business.
- A) True
- B) False
- C)
- D)
The information about the customers' demographics is an attribute of the “Need” section of an NABC framework.
- A) True
- B) False
- C)
- D)
A well written business plan leads to:
- A) Effective initiation of a business
- B) Generation of a business idea
- C) Refinement of a business output
- D) Measurement of a business performance
Which of the following section of a business plan pitches the opportunity rationale?
- A) General business description
- B) Table of contents
- C) Appendix
- D) Management plan
Which of the following factors directly relate to the length of a business plan?
- A) Number of customers
- B) Amount of the investment
- C) Complexity of the business
- D) Number of employees
The selection of digital media as a tool for marketing campaigns is a prime attribute of the “Approach” section of an NABC framework.
- A) False
- B) True
- C)
- D)
Business idea then business plan then business practice is the right sequence.
- A) True
- B) False
- C)
- D)
Business idea then business plan then business practice is the wrong sequence.
- A) True
- B) False
- C)
- D)
Business idea broadly provides details about:
- A) Planning of a business
- B) Concept of a business
- C) Merits of a business
- D) Outcome of a business
Direct connections with carefully targeted individual consumers to both obtain an immediate response and cultivate lasting customer relationships is called:
- A) Personal selling
- B) Direct Marketing
- C) Advertising
- D) Public relations
Consumer products are offered to firms for further processing or for use in conducting the business.
- A) True
- B) False
- C)
- D)
Companies extend a current brand name to new or modified products in a new category is called Brand extension.
- A) False
- B) True
- C)
- D)
Extending an existing brand name to new forms, colors, sizes, ingredients, or flavors of an existing product category is called:
- A) Multi brand
- B) Brand extension
- C) New Brands
- D) Line extension
Short-term incentives to encourage the purchase or sale of a product or service is called:
- A) Public relations
- B) Personal selling
- C) Advertising
- D) Sales promotion
Kotler gave brand development strategies which includes all of the following EXCEPT:
- A) Diversification
- B) Brand extension
- C) Multi brand
- D) Line extension
Which of the following is not a feature of market economy?
- A) Free choice
- B) Free capital
- C) Price flexibility
- D) Free enterprise
Which of the following is/are characteristics of Economic freedom?
- A) Maintain liberty itself
- B) Absence of government coercion
- C) Constraint on the production distribution
- D) All of the given options