A company’s total marketing communications mix is also called its promotion mix.

• A) False
• B) True
• C)
• D)

A growing trend is to use a direct marketing channel, which has no intermediary levels, so the company sells directly to consumers.

• A) True
• B) False
• C)
• D)

Supply chain is a common term used for a channel of distribution.

• A) False
• B) True
• C)
• D)

A specific communication task to be accomplished with a specific target audience during a specific period of time is called an advertising objective.

• A) True
• B) False
• C)
• D)

The most expensive consumer promotion tool is sampling.

• A) False
• B) True
• C)
• D)

Today, almost all companies, large and small, outsource most of their logistics to third-party logistics (3PL) providers.

• A) False
• B) True
• C)
• D)

It is safe to say that distribution channels are complex behavioral systems in which people and companies interact to accomplish individual company and channel goals.

• A) False
• B) True
• C)
• D)

Percentage-of-sales method wrongly views sales as the cause of promotion rather than the result.

• A) True
• B) False
• C)
• D)

An e-mail from a company that offers free shipping on your next purchase of more than Rs3000/= is an example of sales promotion.

• A) False
• B) True
• C)
• D)

The media planner has to know the reach, frequency, and impact of each ad.

• A) False
• B) True
• C)
• D)

In which of the following fixed asset valuation model, the fair value is considered:

• A) Cost model
• B) Revaluation model
• C) Current Cost Model
• D) Present Value model

Capitalized research and development cost for next 5 years is to be recorded as:

• A) A deferred expense in the profit and loss account
• B) An intangible asset in the balance sheet
• C) A tangible asset in the balance sheet
• D) An expense in the profit and loss account

Which of the following IAS deals with investment property?

• A) IAS 2
• B) IAS 1
• C) IAS 7
• D) IAS 40

Carrying amount of an intangible asset will decrease over the time due to:

• A) Decrease in impairment loss
• B) Increase in accumulated amortization
• C) Decrease in amortization
• D) Decrease in demand

Under revaluation method, the revaluation is carried out __________

• A) For each class of asset
• B) After three years
• C) Each year
• D) For all types of assets

Property employed in the business administrative purposes is an example of:

• A) Owner occupied property
• B) Non-current liabilities
• C) Investment property
• D) Financial assets

Building owned by the reporting entity to earn rental income is an example of:

• A) Investment property
• B) Owner occupied property
• C) Current assets
• D) Intangible assets

Accounting treatment for intangible fixed assets is discussed in which of the following IAS?

• A) IAS 39
• B) IAS 38
• C) IAS 37
• D) IAS 16

Provision for depreciation is an example of which of the following?

• A) Expense account
• B) Contra account
• C) Debit account
• D) Nominal account

Goodwill purchased in an example of

• A) Intangible and fixed asset
• B) Tangible and current asset
• C) Intangible and current asset
• D) Tangible and fixed asset